Our 2nd annual BOGO Burger Week kicks off October 5th for our loyalty Guests! From October 5-9, 2020, Guests can use our Rewards App to buy one burger, get one free with a purchase of shareable fries or our new menu addition of housemade chips.
This event is used to drive new Guests in to be introduced to the MOOYAH experience, and most importantly, drive more users to the Rewards App. Our Rewards App allows us to see trends and behaviors of our most valued Guests, as well as giving an avenue to market and communicate with them. The app is key to turning fans into fanatics, where points are earned for every dollar spent.
Last year, our BOGO Burger Week event increased sales exponentially for Franchise Owners. The promotion brought 21% app participation, 4,434 app downloads and 9,325 redemptions of the promotion. The event also garnered a grand total of 1,866 new Guests, which accounted for 20% of redemptions.
MOOYAH President and COO, Tony Darden, hopes this year will be an even greater success. “We hope our Guests take this opportunity to enjoy a tasty burger, hand-cut or sweet potato fries and real ice cream shakes made just for them, and truly take a load off with a family member or close friend. And, in turn, this initiative will also help support our Franchise Owners by driving additional revenue.”
This year during the five-day offering, Guests are welcome to take advantage of the promotion once per day. Rewards App users will receive a new BOGO promotion redeemable in their app inbox each day. Anyone can sign up for the Rewards App at any time during the promotion’s duration and benefit from the offer.
To learn more about BOGO Burger Week, visit mooyah.com/bogo.
If you’re interested in being your own boss and learning more about the opportunity to own a MOOYAH, please fill out our contact form. Our Corporate team would love to learn more about you and sharing our love of MOOYAH with you!