The MOO Crew Support Center is filled with dynamic people to help guide and champion each of our Franchise Partners. Throughout the year, we will be introducing you to everyone that makes up this small but mighty group! This month you will be getting to know Senior Marketing Manager, Pam Parham!
Pam is our longest standing MOO Crew Support Center Team Member & we love having her on our team. We’ve even modeled our PAM Program (Person Activating Marketing) after her!
Why did you join MOOYAH?
In 2009, my youngest daughter started kindergarten so I posed on Facebook that I needed a part-time job Monday-Friday. My friend, Barry Newberg (the first MOOYAH Franchisee), had three locations that needed help with community outreach, fundraisers and local store marketing, and he messaged me that he was interested. He didn’t even know my pre-kids background had been in restaurant marketing, so it was a perfect fit! MOOYAH Corporate hired me part-time in 2014 to also help their four corporate locations. In 2018, I began my full-time career with MOOYAH Corporate and the Brand team, and it was the best decision I have ever made…besides marrying my husband.
What does your job entail?
Local store marketing and assisting with strategic system-wide planning. I am also the program lead for catering, fundraising, public relations, our text club, gift cards and reputation management.
What motivates you to wake up and go to work every day?
My team and my Franchisees motivate me every day! I love them all!
What has been your favorite project at the company so far?
Rolling out the ezCater program and most recently helping to make digital fundraisers a part of the fundraising program. I love seeing how the catering and fundraising programs have evolved over the years since I started in 2009.
What is the weirdest job you have ever had?
Well, the coolest job I have ever had was the Assistant Media Relations Director for the Cotton Bowl Athletic Association the last year of the Southwest Conference. One of the duties I had was watching old Cotton Bowl game footage on film reels and deciding if they were okay to transfer to video. I was also in charge of putting the meetings together for the game selection committee and met many football legends.
How do you define success?
When a location turns sales around and I have been a small part of helping in that trajectory. Their success is my success always!
Typical MOOYAH order:
Mushroom Swiss on an iceburger, personal fries with green chile queso and a Diet Coke. As a matter of fact, I think I’ll have that for lunch today!