Local Abilene residents Casye Fowler and Chuck Holbrook brought mouthwatering made-to-order burgers to Abilene on August 2nd, with plans to open at least two more locations in the area.
Casye & Chuck are longtime restaurant industry veterans bringing a combined over 25 years of experience from working for brands such as Chili’s, Raising Cane’s and Uncle Julio’s. Knowing just how popular Plano, Texas based MOOYAH Burgers, Fries & Shakes is in its home state, Holbrook sees strong potential in Abilene.
“MOOYAH is just what Abilene needs. We have nice restaurants, but burger options could be higher quality,” Holbrook said. “When you look at the demographic here, a brand like this will be set up for success.”
“It gives you more a small business, local feel because we’re family owned and we’re from here,” Fowler said. “When you walk in the doors you feel like home, and Abilene is that kind of community, and it needs more of those businesses to be able to thrive. We bring a different kind of burger.”
Through this venture with MOOYAH Burgers, Fries & Shakes, Holbrook knew he wanted a brand that had great business metrics while also having a fantastic product. Not only did the business model line up with what Holbrook was looking for, but so did the brand’s target audience. Abilene has four high schools along with three universities and a big medical community.
“With Casye and Chuck’s experience in restaurant operations, we are ecstatic that they have chosen MOOYAH as their next business venture, and in their hometown no less,” said Mike Sebazco, MOOYAH’s Executive Vice President of Operations and Development. “We know that our product quality is second to none, and Chuck choosing to join the MOOYAH family proves that once you taste MOOYAH’s menu, Franchise Owners and Guests are hooked.”
Prior to opening the first of three planned area MOOYAH locations, Holbrook and Fowler have years of experience working in managerial roles at Chili’s restaurants, Raising Cane’s and Uncle Julio’s. Spending years in Abilene, Holbrook and Fowler saw a gap in the market place when it came to quality burger options. After conducting research, MOOYAH stood out due to its tasty and customizable menu offerings and ability to grow with the brand in central Texas.
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