MOOYAH recently opened the first-of-its-kind restaurant in the heart of Times Square, at the ground floor of the Moxy Hotel, marking a new era of exposure that is sure to catapult Brand awareness to a new level!
“New York City offers the best Brand exposure in the world and we are confident that this Midtown location will springboard further Franchise Development not only across the state, but also nationwide,” said MOOYAH President & COO Tony Darden.
The Times Square opening comes at a vital point for the Brand, as MOOYAH has actively ramped up franchising efforts in new and existing markets across the United States.
“In the most iconic city in the world, the MOOYAH Burgers, Fries & Shakes Times Square restaurant will showcase our brand on a global stage and inspire countless new loyal Guests who might just want to bring our Ridiculicious food to their own hometowns,” said Darden.
The Times Square flagship will appeal to the “city that never sleeps” with extended hours of operation, as well as beer and wine offerings. This location is the 8th to open featuring MOOYAH’s new prototype that focuses on the Guest journey, through a variety of seating arraignments, thoughtful to-go pickup areas, a closed-off kitchen and already iconic graphic elements such as the Seriously Fun™ wallpaper.
Brothers Nick and Art Depole decided to bring their entrepreneurial backgrounds to the food industry after completing their due diligence by researching a variety of brands. Ultimately, they decided MOOYAH was the best fit to bring to the Big Apple.
“My brother Nick and I have always been huge fans of MOOYAH and frequented the restaurant in Irvine, California,” said Art. “After doing our research of other burger franchises, we were blown away by MOOYAH’s proven business model, strong unit-level economics and streamlined operations. The entire leadership team was incredibly flexible and supported us from day one as we worked out all of the details for this groundbreaking location in New York City.”
For more information on how you can join the best burger franchise in the world, otherwise known as MOOYAH, please visit our franchise site!
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